Corporate Social Networks

Corporate Social Networks

Social networks are increasingly being used by organisations to enhance collaboration both internally and externally. In this week’s post, I will discuss how social networks can be used to achieve or address some of the objectives/challenges/opportunities that the International Geological Congress (IGC) may face. In this post, I will also discuss strategies in which the IGC can utilise social networking sites in order to increase a successful online presence.

Social media offers the opportunity for people to gather in online communities of shared interest and create, share or consume content. Globally the interest and participation in social media is growing at phenomenal rates. This interest also extends to corporations who are recognising that social media offers new opportunities to engage in conversations with customers and other communities with shared interests.

Social Networks, the IGC, Strategies…

When implementing corporate social networks in any organisation, it is crucial to ask yourself the following questions:

  1. How will the social network meet our organisational needs and goals?
  2. What are the potential advantages or disadvantages if any?
  3. How will the social network align with our organisational values and culture?


When organisations consider implementing a corporate social networking site, they must consider the idea of an online presence. By creating a successful online presence, the IGC will have the opportunity to freely advertise their event to millions of people around the world.

In regards to the IGC, utilising a social networking site such as Facebook can be used to attract the predicted 6,000 – 7,000 delegates to the event. The IGC can create a Facebook page and make use the ‘Events’ page where they will be able to take full advantage of the support that Facebook provides for hosting events on its site. In using this feature, the IGC will benefit greatly as Facebook can be looked at as a source of free advertising which will enable the IGC to attract more people to the event.

User Engagement…

In creating a corporate social networking site and an online presence, the IGC can consider user engagement. Through the use of Facebook, the IGC can engages it users by asking the public questions regarding the event – possibly asking delegates what they would like to see from the event. Delegates can use the IGC Facebook page as forum where they can ask questions about anything regarding the 34th IGC event.

In hosting such events as the 34th IGC event, corporate social networking sites are a great platform that can be used for freely advertising and attracting people to the event. Not only this, social networking sites are tools that can be used to keep delegates up-to-date with the event. This enables delegates to keep up with the progress of the upcoming event. Implementing a social networking site for the IGC will prove to be very beneficial for its upcoming event next year.


34th IGC. (2011). 34th International Geological Congress Organising Committee.

Fabernovel Consulting. (2008). Social network websites: best practices from leading services.

Gibbs, M. (2010). Why a social networking strategy is needed .

Telstra. (2011). Social Media – Telstra’s 3 Rs of Social Media Engagement.


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  1. #1 by Robert Sandona on October 17, 2011 - 10:49 pm

    Hey nice post. What I think is really cool about your two strategies is how they continually empower each other. The more presence you have the more users you will attract and thus have more user engagement. The more user engagement you have, the more it will spread and thus increase your presence.

    • #2 by bkb90 on October 19, 2011 - 1:48 am

      That’s definitely one way of looking at it. Thanks for the comment.

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