Corporate Wiki’s and the IGC

Corporate Wiki’s and the IGC

Corporate wiki’s are increasingly being used by organisations to enhance collaboration and knowledge sharing. In this week’s post, I will discuss how wiki’s can be used to achieve/address some of the objectives/challenges that face the Australian Geoscience Council (AGC) in regards to hosting and attracting a predicted 7,000 delegates to the 34th International Geological Congress (IGC).

What are Corporate Wiki’s?

Wiki’s are collaborative tools that enable users to build web pages where they can edit documents, share ideas, or monitor the status of a project in real-time. Since the introduction of wiki’s in the late 1990’s, wiki technology has only caught on in the last six years and is fast becoming part of the mainstream corporate IT infrastructure. Through the use of wiki’s, employees are able to access the required information in real-time in order for them to be successful.

An example of an organisation that has made use of a corporate wiki is Nokia. In late 2004, Nokia’s Research Centre created two wiki’s – one to collaborate on solving specific product design problems, and the other to explore alternatives to e-mail and collaborative software. Today however, Nokia has estimated that 20% of its 68,000 employees utilise wiki pages to update schedules and project status, and to edit files etc.

The Strategy!

In regards to the IGC, a corporate wiki can be a very useful collaboration tool for the organisation itself and for the 7,000 delegates’ attendance prediction. As I mentioned in my previous post, the IGC is a forum for presenting scientific results across the whole spectrum of the geosciences. The IGC facilitates the holding of business meetings, encourages international networking and provides the opportunity to study geological features of interest. The AGC is the organising body responsible for the 34th IGC which will be held from the 5th – 10th August in Brisbane, Australia next year.

Some of the major stakeholders of next year’s IGC include: Australian Geoscience Council (AGC), Australian Government, BHP Billiton, Queensland University of Technology (QUT), The University of Queensland (UQ), Rowland, and United Nations Educational, Scientific and Cultural Organisation (UNESCO).

Collaboration can be thought of as a series of conversations that help reach a strategic goal. It involves gathering people, asking questions, collecting answers and ideas, surfacing information, and receiving feedback. A wiki is exactly the same; however, everything you need is accessible from one place using a strong search capability. According to research firm IDC, employees spend up to ¼ of their day looking for information. The cost of this unproductive time can be as much as 25% of staffing costs. In regards to the IGC, a wiki can be used to keep its followers up-to-date on the progress leading up to the event. The AGC can use the wiki to advertise the event and will be able to post links to their website where visitors can view information regarding the event, what the event is all about, and the conferences included etc. Through the use of a wiki, delegates will have access to a centralised information facility where they will have the ability to search information that they require regarding the event.


Carlin, D. (2007). Corporate Wikis Go Viral.

Kenney, B. (2008). Seven Strategies for Implementing a Successful Corporate Wiki.

Lynch, C. (2008). Seven Tips to Success with a Corporate Wiki.

TrueReckoning. (2011). Why do we need a Corporate Strategy Wiki?


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  1. #1 by Robert Sandona on October 13, 2011 - 7:49 pm

    Nice post. I think the implementation of a wiki for the IGC would be a great way to encourage collaboration. By getting both the IGC and it’s attendees to participate as you mentioned, I think the wiki would lead to a greater ROI. The wiki would allow people to continue to get information from the IGC even after it is finished to make all the work that went into preparing it more worth it.

    What strategies do you think need to be implemented to encourage people to use the wiki set up for the IGC?

    • #2 by bkb90 on October 17, 2011 - 5:30 pm

      Thanks for the comment Robert. I think one way of getting people to use a wiki will be my making it inviting. What I mean is that, for most people, when they see huge chunks of text, they get frightened in a way and leave immediately. I think wikis should be forum that should look inviting – post videos instead of big paragraphs.

  2. #3 by davidratsamy on October 14, 2011 - 8:57 pm

    nice post. i agree with your strategies

    • #4 by bkb90 on October 17, 2011 - 5:30 pm

      Thanks for the comment.

  3. #5 by Nathan Tsoumbaras on October 16, 2011 - 12:27 am

    Very interesting blog post 🙂 Also, it is important to have an administrator or a group to monitor what is posted on the wiki. Some polite feedback, you could implement some pictures into your blog to make it more inviting to the readers. Would like to hear some feedback on my blogs, feel free to take a look.

    • #6 by bkb90 on October 17, 2011 - 5:32 pm

      Thanks for commenting and the constructive feedback Nathan. Will definitely look in to adding some pictures. But I agree that a wiki should have an assigned administrator to monitor the wiki posts.

  4. #7 by danielcosovan on October 17, 2011 - 8:58 am

    Hi there, Great post! Nice introduction to the what wikis are and how they can be used by companies and in this case the IGC. As you said a wiki will encourage delegates to collaborate more and be a part of the event. The possibilities of a wiki’s ROI is also great!

    • #8 by bkb90 on October 17, 2011 - 5:37 pm

      Thanks for the comment!

  5. #9 by sultan Alblawi on October 17, 2011 - 1:20 pm

    Enjoyable post. I agree with your point it is all about communication, If I were IGC, I would search for my audience and if I could, I definitely will make relationships. Such relationships should be updated and engaged the gather the needs of that communication. This way , The event will be arranged perfectly as a result.

    • #10 by bkb90 on October 17, 2011 - 5:21 pm

      Thanks for the comment Sultan. Yeah I also agree that it is important for IGC to make relationships with their customers. However, it is also important for other organisations to do this as well, not only the IGC as positive customer relationships can go a long way in organising and attracting delegate to an event such as the 34th IGC conference.

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