Corporate Blogging Strategies and the IGC

Corporate Blogging Strategies and the IGC

If you can remember as far back as to my first post in the Enterprise 2.0 category, you will remember that I discussed blogging strategies in regards to personal productivity and the importance of an online presence through the use of blogging. In this week’s blog however, I will discuss corporate blogging strategies and how a corporate blog can enhance branding, corporate collaboration, connect with leaders and build better relationships with customers.

What is Micro-Blogging?

Micro-blogging is a social method of communication that enables people to communicate with one another through a series of ‘posts’ or ‘tweets’. Humans have an inquisitive nature, and it is because of this that we like to know what other people are doing, reading, writing, watching, listening to etc. Everyone is talking about or using micro-blogging in some form. Most people just don’t know that they are.

Twitter is an example of a micro-blogging platform. The short ‘micro’ nature of the ‘tweets’ means that they are quickly to write and easily consumable by readers. The openness, simplicity and flexibility of micro-blogging is one of the reasons why it has taken off.

What is the IGC?

The International Geological Congress (IGC) is a forum for presenting scientific results across the whole spectrum of the geosciences. The IGC facilitates the holding of business meetings, encourages international networking and provides the opportunity to study geological features of interest. The Australian Geoscience Council (AGC) is the organising body responsible for the 34th IGC which will be held from the 5th – 10th August in Brisbane, Australia next year.

Some of the major stakeholders of next year’s IGC include: Australian Geoscience Council (AGC), Australian Government, BHP Billiton, Queensland University of Technology (QUT), The University of Queensland (UQ), Rowland, and United Nations Educational, Scientific and Cultural Organisation (UNESCO).

The Strategy!

Like any other major event, there is always some form of issues or challenges that may arise. It is expected that 6,000 – 7,000 delegates will attend the 34th IGC next year. The biggest challenge for the AGC is to promote the event and to attract more and more people to attend. In order for the AGC to promote and attract people to attend the event, a micro-blogging strategy can be utilised.

Micro-blogging provides many benefits to organisations such as the AGC. Through the use of a micro-bogging platform such as Twitter, the AGC will have the ability to keep its followers up-to-date on the progress leading up to the event. The AGC can use Twitter to advertise the event and will be able to ‘tweet’ links to their website where followers can view information regarding the event, what the event is all about, and the conferences included etc.

Through the use of a micro-blogging platform such as Twitter, the AGC can keep its followers up-to-date with current information on the event and will able to reach its expected 7,000 delegates attendance.


34th IGC. (2011). 34th International Geological Congress Organising Committee.

34th IGC. (2011). Relationship Between the International Geological Congress (IGC) and the International Union of Geological Sciences (IUGS).

MarketingTechBlog. (2011). Corporate Blogging Strategies.

Web2Practice. (2010). Microblogging.


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  1. #1 by danielcosovan on October 14, 2011 - 5:01 pm

    I like your idea for setting up promotions and providing links to relevant information, websites, videos, and other blog posts! It’s a good idea that’s sure to get the IGC some wide coverage. I also agree on the importance of getting a wide coverage and broad community! Great post!

    • #2 by bkb90 on October 17, 2011 - 5:41 pm

      Thanks for the comment!

  2. #3 by janithd on October 15, 2011 - 1:55 am

    Great post mate….
    U have good points and thoughts…


    • #4 by bkb90 on October 17, 2011 - 5:41 pm

      Thanks for the comment! Feel free to have a read of my other posts.

  3. #5 by Nathan Tsoumbaras on October 16, 2011 - 12:29 am

    Completely agree with Twitter, it is important to have this social tool to provide regular updates to its followers.

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